Lehrstuhl für Marketing

Team International Case Competition 2013

(From left to right: Tobias Bühler, Florian Schmölzer, Martin Appel, Lena Himbert, David Zitzlsperger & Fabian Stein).

 

 

Martin Appel (2013) 

Martin is currently in the third year of his Master in Industrial Engineering and Management, minoring in Mechanical Engineering at the University of Kaiserslautern. He specializes in Marketing and Globalization. Martin gained work experience as an intern at PricewaterhouseCoopers in Düsseldorf and at a medium sized enterprise specialized in construction and maintaining services. Martin worked as a student assistant at the Chair of Fluid Mechanics. He is currently preparing a semester abroad at Jawaharlal Nehru University in New Delhi, India. In his free time Martin enjoys playing Lacrosse, skiing and getting to know different cultures.

Tobias Bühler (2013) 

Tobias is currently in the second year of his Master in Business and Management studies with technical qualification, minoring in Computer Science at the University of Kaiserslautern. He specializes in Marketing and Sustainable Development. Tobias gained work experience as an intern in the consumer DIY market sector at Hornbach AG. He is currently preparing a semester abroad at Jawaharlal Nehru University in New Delhi, India. In his free time, Tobias enjoys all types of sports in general and traveling.

Florian Schmölzer (2013)

Florian is currently in his third year of his Master in Industrial Engineering and Management, minoring in Mechanical Engineering at the University of Kaiserslautern. He specializes in Market Research and Entrepreneurship. At present Florian is an intern at AUDI AG working in project management. He spent a semester abroad in France at the Telecom Ecole Management focusing on Financial Analysis and Controlling. Florian gained work experience as an intern at Premium Aerotec, a mid-sized supplier of AIRBUS. During his free time, Florian enjoys skiing, hiking and playing beach volleyball.

Fabian Stein (2013)

Fabian Stein is currently in the third year of his Master in Industrial Engineering and Management minoring in computer science at the University of Kaiserslautern. He specializes in international law and usability engineering. Besides his study, Fabian gained work experience as head of customer relations and acquisition for a student job fair. In his free time Fabian enjoys mountain biking and photography.

Coach 2013


 

David Zitzlsperger (2013)

David works as management consultant mainly in the automotive and aerospace sectors. He holds a PhD in marketing, a MBA specialized in Finance and a Master of Industrial Engineering and Management. Besides consulting, David teaches at the Management Department of the University of Kaiserslautern and is coaching the ICC Team of the University of Kaiserslautern since 2007.

Lena Himbert (2013)

Lena teaches at the Management Department of the University of Kaiserslautern in the area of Marketing with a focus on Strategic Decision Making and Market Research. She holds a MBA of the University of Vermont and a Master in Industrial Engineering and Management with a minor in Mechanical Engineering of the University of Kaiserslautern. She is currently enrolled in a PhD Program at the University of Kaiserslautern in the field of Marketing. Lena has gained work experience as an intern in the automotive industry and as a management consultant in the healthcare industry.

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