Lehrstuhl für Marketing

University of Münster Case Challenge 2020

Das Team


(From left to right: Marcel Mallach, Jim-Henrik Hummel, Marius Kohl, Simon Thome, Anne-Kathrin Anderie, Christopher Pütz)

Teilnehmer UMCC 2020

Anne-Kathrin Anderie

Anne-Kathrin is currently in her last year of her Master in Business Administration with Technical Qualification minoring in Process Engineering. She specializes in Marketing and Digital Transformation Management. Anne-Kathrin gained work experience in Product Marketing while doing an internship at Hager Group. In her free time, she enjoys sports, photographing and traveling. 

Marius Kohl

Marius is currently in the second year of his Master in Industrial Engineering and Management minoring in Mechanical Engineering. He specializes in Marketing and Digital Transformation Management. He gained work experience as an intern in the purchasing department at the Porsche AG. He is also the president of the students association VWI HG Kaiserslautern e.V. In his free time, he enjoys playing soccer and spending time with friends.  

Jim-Henrik Hummel

Jim is currently in the second year of his Master in Industrial Engineering and Management minoring in Mechanical Engineering. He specializes in Operations Management and Marketing. He gained work experience as a working student in different departments of the ventilation, air condition and cooling system company Air Concept Hamburg GmbH. Jim also led and managed the operative business of a food & beverage stand and mobile sales at the Fritz Walter Stadion in Kaiserslautern for Drink Runner. Currently, Jim is a research assistant in the field of sustainable factory systems at the German Research Centre for Artificial Intelligence GmbH in Kaiserslautern. In his free time, he enjoys climbing, participating at rugby and soccer matches.

Simon Thome

Simon is in his second year of his Master in Industrial Engineering and Management with a minor in Mechanical Engineering. He specializes in Marketing and Management of Digital Transformation. Simon gained working experience as a working student at the university and is the former president of a student association, in which he is still active. In his leisure time he enjoys making music, cooking and fitness-training.

Coaches 2020

Christopher Pütz

Christopher teaches at the Management Department of the University of Kaiserslautern in the area of Marketing with a focus on Strategic Marketing. He holds a Master in Industrial Engineering and Management with a minor in Chemistry of the University of Kaiserslautern. In his Master he specialized in Strategic Management, Finance and Marketing. Christopher is currently enrolled in a PhD Program in marketing at the University of Kaiserslautern. Christopher gained work experience as a working student in different departments of the foil manufacturing company Pütz GmbH + Co. Folien KG. In his free time, he is competing in international Rock’n’Roll dance and acrobatics with his sister.

Marcel Mallach

Marcel teaches marketing at the Management Department of the University of Kaiserslautern specializing in market research and negotiation management. He holds a Master in Business Administration with technical qualification minoring in mechanical engineering during which he specialized in entrepreneurship and marketing. Marcel also completed two semesters abroad, one in Oulu (Finland) and one in Barcelona (Spain). Marcel is currently enrolled in a PhD Program in marketing at the University of Kaiserslautern. In addition to his interest in business administration, he enjoys photography, bouldering and exploring different countries.

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