Lecture:

• Value in use and customer usage processes
• Customer participation and co-design
• Customer engagement
• Price and revenue models
• Communication
• Acceptance and data privacy
• Strategy development in times of digitization
• Dynamic capabilities and inertia
• Product and process innovation in the digital age and innovation culture
• Technological disruptions
• Technological and organizational path constitution
• Assessing industry trajectories

Exercise:

• Dealing with empirical phenomena
• In the course of the exercise, students have to manage small ‘real-life’ projects in colla-boration with partners from managerial practice to intensify and apply what has been taught in the lecture

• Lingnau, V./Müller-Seitz, G./Roth, S. (Hrsg.): Management der digitalen Transformation, München 2018
• Additional Literature will be provided in class

Dozenten: Müller-Seitz, Roth

Unterrichtssprache: Deutsch / Englisch

Anzahl der SWS: 3

Anzahl der ECTS Credits: 4,5

Kennung: WIW-MDT-MS-M-7

Anmeldung: KIS

Max. Teilnehmerzahl: 20