Lehrstuhl für Marketing

Dr. André Fecher

wissenschaftlicher Mitarbeiter


Kontakt

Lehrstuhl für Marketing
Universität Kaiserslautern

Raum 42/455
Postfach 3049
D-67653 Kaiserslautern

Telefon: +49-(0)-631-205-3389
Telefax: +49-(0)-631-205-3394

andre.fecher(at)wiwi.uni-kl.de

 

Sprechstunden: Termine nach Vereinbarung

Lehre

  • Industriegütermarketing
  • Marktforschung
  • Bachelor- und Masterseminare
  • Studien- und Forschungsprojekte
  • Bachelor- und Masterarbeiten

Forschungsinteressen

  • Verhaltenswissenschaftliche Preisforschung
  • Konsumentenverhalten
seit 04/2015wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing an der TU Kaiserslautern
2008 - 2015Studium des Wirtschaftsingenierwesens mit der Fachrichtung Maschinenbau an der TU Kaiserslautern
2008

Abitur am Spessart-Gymnasium in Alzenau

Fecher, A. (2019): Preismetriken im Handel, Wiesbaden, im Druck.

Fecher, A./Robbert, T./Roth, S. (2019): Same Price, Different Perception: Measurement-Unit Effects on Price-Level Perceptions and Purchase Intentions, in: Journal of Retailing and Consumer Services, Vol. 49 (4), pp. 129-142.

Robbert, T./Fecher, A./Roth, S. (2018): Unit Price Measures and Processing Fluency: Uniformity Effects, Proceedings of the 47th EMAC Conference 2018, Glasgow/UK.

Fecher, A./Robbert, T./Roth, S. (2018): It’s not Always the Numerical Size That Matters! Default Unit Effects in Retailing, Proceedings of the 47th EMAC Conference 2018, Glasgow/UK.

Robbert, T./Fecher, A./Roth, S. (2017): Thinking Styles and Price Evaluations of Services, Proceedings of the ANZMAC Conference 2017, Melbourne/Australia.

Robbert, T./Roth, S./Fecher, A. (2017): The Influence of Shopping Lists on Unit Price Usage, Special Session "How Promotions and Emotions Influence Unplanned Grocery Shopping" of the ANZMAC Conference 2017, Melbourne/Australia.

Fecher, A./Robbert, T./Roth, S. (2017): “When Prices per Kilogram are Perceived Higher than Prices per Gram!” - Package Size as a Boundary Condition for the Unit Effect, Proceedings of the 46th EMAC Conference 2017, Groningen/Netherlands.

Robbert, T./Fecher, A./Roth, S. (2017): The Role of Thinking Styles in Price Evaluations, Proceedings of the 46th EMAC Conference 2017, Groningen/Netherlands.

Fecher, A./Robbert, T./Roth, S. (2016): "I Like to Pay by the Kilogram" - Empirical Evidence for the Relevance of Package Size in Unit Pricing, Proceedings of the ANZMAC Conference 2016, Christchurch/New Zealand.

Roth, S./Fecher, A./Robbert, T. (2016): "Parmesan Cheese by the Kilogram!" - Empirical Evidence for Effects of Unit Price Format, Proceedings of the 45th EMAC Conference 2016, Oslo/Norway.

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